21M Smart Watches & Bands Sold in 3Q 2015

Ludovic Privat

Total shipment of smart watches and smart bands for the third quarter of 2015 came to 21 million units, up 197.6% from the 7.1 million units shipped in the third quarter 2014, according to a new report from market research firm IDC.

Fitbit Number One
With 4.7 million devices shipped in the quarter Fitbit is the number one again. The company “relied on its popular Fitbit Charge and Fitbit Surge models to maintain its leadership in the worldwide wearables market, and also saw continued growth within the Asia/Pacific and Europe, Middle East, and Africa (EMEA) markets,“ IDC explained/

The market research firm is also pointing out Fitbit success in their Corporate Wellness strategy, which added North American retailer Target and its order of 335,000 fitness trackers for its employees during the quarter. Target joined Bank of America, Time Warner, and more than 70 other Fortune 500 companies to deploy Fitbit devices to its employees.

Apple volume up 18.6%
With 3.9 million devices sold, Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.

Click to enlarge - Source: IDC
Click to enlarge - Source: IDC
3.7 milllion units for Xiaomi’s $15 MI band
Xiaomi's inexpensive Mi Band buoyed volumes higher during the quarter, with more than 97% of its volumes shipping into China.

“Volumes outside of China remain limited, although progress has been made in Western markets,“ IDC commented . Adding to Xiaomi's selection is its Mi Band Pulse, which added real-time heart rate monitoring and was released on Singles Day (November 11) in China.

Garmin wearables up 72.5% to 900K units

“Garmin’s focus on citizen athletes with wearables for running, golf, swimming, hiking, and aquatics kept the company well entrenched as the clear number four vendor worldwide. With a deep and broad product portfolio and multiple price points, Garmin has been well-positioned to cover numerous market segments and address the rising fitness tracker category with its Vivo sub-brand of bands and watches,“ IDC wrote.

XTC, new Chinese player Beats Samsung
With 700,000 units shipped, Chinese vendor XTC, a subsidiary of BBK, beat Samsung for the number five position by 100,000 units in its worldwide debut. Like other Chinese vendors before it, XTC maintained its focus exclusively within China, and with just one device: the Y01, a children's phone watch.

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