15% Annual Growth for Telematics Fleet Tracking in Europe

High M&A Activities in 2015 Expected to Continue

Ludovic Privat

Swedish market research firm Berg insight published yesterday their annual report on fleet management systems in Europe, reporting that the number of active fleet management systems deployed in commercial vehicle fleets in Europe is expected to reach 8.90 million by 2019, a compound annual growth rate (CAGR) of 15.1 percent, up from 4.40 million in the last quarter of 2014.

Market Led by TomTom
According to Berg Insight, “A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market.“

TomTom Telematics has climbed to the number one spot in Europe ahead of Masternaut. The Dutch company has today about 450,000 vehicles under management in Europe and Masternaut is estimated to have an active installed base of 350,000 units, mainly in France and the UK.

Microlise, Digicore and Trimble have also joined the exclusive group of fleet management providers in Europe having more than 100,000 active devices in the field.

Transics is number one in the heavy trucks segment with an estimated 85,000 active units installed.

Standard line fitment in trucks
Berg Insight also noticed that truck manufacturers are fast growing their subscriber bases in Europe helped by standard line fitment of fleet management solutions. Dynafleet by Volvo, FleetBoard by Daimler and Scania Fleet Management are the most successful with active subscriber bases of 70,000 units, 72,000 units and 88,000 units respectively end of 2014.

High number of mergers and acquisitions
A significant number of acquisitions happened in 2015.

“Nine major mergers and acquisitions have taken place in the past year among the vendors of fleet management systems in Europe”, said Johan Fagerberg, Senior Analyst at Berg Insight.

TomTom acquired Fleetlogic in the Netherlands in December 2014 adding another 27,000 subscribers to its installed base. Fleetmatics acquired Ornicar in February 2015 – a local FM solution provider in France adding around 15,000 vehicle subscriptions. In March 2015, a decision was made to merge the two Danaher Corporation owned companies Navman Wireless and Teletrac. Later in April, Orange Business Services acquired OCEAN that now operates as a subsidiary with the OCEAN brand name.


Novatel Wireless announced a bid to acquire Digicore in June in a deal worth US$ 87 million. In the same month, Viasat announced to have acquired a controlling interest in Cefin Systems. Goldman Sachs Merchant Banking Division and GRO Capital announced the acquisition of Trackunit from the founders of the company in July. Thermo King acquired Celtrak in October.

The latest transaction was done in November when Fleetmatics acquired Italy-based Visirun adding 28,000 subscriptions and 3,000 clients.

Fagerberg anticipates that the market consolidation will continue in 2016 on a market that remains very fragmented.

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